Code of Ethics


AVARJANA expects all Distributors to uphold the principles of fairness, honesty and integrity in all their dealings and activities as Distributors.


This Code of Ethics, which explains proper conduct of business, forms part of the AVARJANA Policies & Procedures and all other regulations and agreements currently in place, which bind every Distributor. Any serious breach of the Code, Policies & Procedures, regulations and agreements in place will involve action(s) being taken by AVARJANA in accordance with the AVARJANA Policies & Procedures.


Additionally, AVARJANA encourages all Distributors to obtain and observe the Code of Ethics that has been provided by any DSA (Direct Selling Association) in their respective countries if and where applicable.


It is a mandatory requirement that Distributors comply with the Code of Ethics at all times.




1.1 Contact & Communications

A Distributor:

  1. will at all times, when contacting anyone either from a telephone list or by other means, respect the privacy and wishes of the person contacted;
  2. will never engage in objectionable, abusive, unfair or aggressive conduct when contacting or dealing with any other person in relation to AVARJANA or the opportunities provided;
  3. will offer the opportunities of, and association with AVARJANA, on its merits without exaggeration, concealment, curiosity or misrepresentation;
  4. will ensure they maintain their personal presentation in dress, language and documentation to the highest possible standard;
  5. Will observe the provisions of the law and good manners regarding times and days when making the call and appointments.

1.2  Presenting Opportunity

A Distributor presenting the Business Plan at any time, conducting a Training Event or Seminar or AVARJANA Distributor Meeting will:

  1. not falsely represent to any person any details regarding the financial rewards available under the AVARJANA Plan;
  2. not make any false or misleading representations about the features of AVARJANA’s products, services and programmes, including as to their standard, quality, value, characteristics, accessories, uses for a particular purpose, merchantability or benefits;
  3. not make any false or misleading representations about the price of AVARJANA products or services;
  4. not engage in conduct that is liable to mislead anyone as to the nature, manufacturing process, characteristics, suitability for purpose or quality of any AVARJANA products or services;
  5. not make any false or misleading representations concerning the need by anyone for goods or services;
  6. make it thoroughly clear to any person to whom the Distributor discusses the opportunity that financial rewards to Distributors are based on a Distributor’s individual performance;
  7. use official literature as approved by AVARJANA including forms, scripts and other tools.


1.3 Conducting Business

A Distributor must not at any time:

  1. Take advantage of another person’s disabilities or weaknesses, such as illness, age, infirmity, lack of education or unfamiliarity with language;
  2. Actively solicit or demand orders for AVARJANA products by anything other than an offer to collate any order a Distributor wishes to make, including by the use of physical force, undue harassment or coercion;
  3. Refuse to identify themselves when requested to do so.

1.4 Explaining the Business Plan

When presenting or discussing the AVARJANA Business Plan and the Benefits which might be available, a Distributor must generally rely for reference on AVARJANA literature and observe the following regarding the contents of the Business Plan:

  1. If predictions as to profitability are made, they should reflect what an average person carrying on the Business would achieve under normal circumstances;
  2. If any estimates of profits are made, the assumptions on which they are based should be clearly stated;
  3. Where there is no previous experience on which to base expectations as to profitability, this should be stated when making the representation.


When presenting or discussing the AVARJANA Business Plan, a Distributor must not make false representations concerning:

  1. Any risks likely to be associated with carrying on the Business;
  2. The amount of time the average person would have to devote to carrying on the Business;
  3. The annual expenditure and the annual gross income which the average person carrying on the Business might expect and the method of  calculating those figures.





2.1 Authorisation Limit

Authorisation of a Distributor is limited. They shall refer any matter pertaining to AVARJANA to the designated Company Representative. A Distributor shall not interfere in any decision-making process without prior written approval from the Company Representative.

2.2 Poaching Distributors

AVARJANA does not condone the intentional poaching of other competitors’ distributors or distributors from another line of sponsorship within the AVARJANA Business.



As trademarks, logos and service marks are registered and owned by AVARJANA and/or its affiliates, all written materials are the copyright of AVARJANA. The use of trademarks, logos or service marks or the publication of copyright materials may only be undertaken with the written authorisation from AVARJANA and not otherwise.



AVARJANA publishes detailed data about its products which is verifiable, accurate and complete. A Distributor must not make claims about any AVARJANA products or services unless they are sourced from appropriate official AVARJANA literature and accurately reflect the information contained in the appropriate literature.



  1. OBLIGATIONS OF Distributor

5.1 Promote Ethical Business Practice

A Distributor will:

  1. Ensure the Distributors in his/her group are aware of this Code and at all times carry out their Business relationships either within the group or with Distributors of the public in a lawful manner, with courtesy and integrity, and in accordance with this Code;
  2. Ensure they remain well informed regarding laws applicable to the Business and duties of a Distributor including other essential facts and public policies or regulations which may affect such Business and duties;
  3. Keep confidential and not unethically use information that may be of detriment to another Distributor’s Business.

5.2 AVARJANA’s Obligations

AVARJANA will ensure that:

  1. Its employees will at all times act in a manner which does not conflict with the best legitimate interests of a Distributor and carry out duties in accordance with professional courtesy and integrity;
  2. Distributors are kept well informed regarding laws applicable to the Business and duties of Distributors and other essential facts and public policies which affect such Business and duties and will comply with all the requirements thereof;
  3. Full cooperation of its employees is given to Distributors with respect to advising them about matters which affect them;
  4. It acts in the Distributors’ legitimate interest to the best of its abilities.





AVARJANA and a Distributor will accept the Code of Ethics entirely and observe its provisions.

6.1 Compliance

AVARJANA and a Distributor will ensure full compliance of the Code:

  1. In AVARJANA’s case by Directors, Executives and all other employees;
  2. In the Distributor’s case by the Distributor and their Sales teams.

6.2 Administration

AVARJANA will administer its dealings with Distributors in a manner that is conducive to compliance of the Code of Ethics.



Distributor(s) must not:

  1. Tout for or on behalf of another Direct Selling Company;
  2. Divulge confidential information to unauthorised persons or for unauthorised or unethical purposes;
  3. Discuss financial aspects of other Distributors’ Businesses;
  4. Encourage another Distributor to change line of sponsorship;
  5. Engage in Cross Lining or Poaching;
  6. Encourage or induce any other person to engage in Cross Lining or Poaching;
  7. Use AVARJANA’s sponsored Functions, Literatures or CDs to support Cross Lining or Poaching.



A Distributor, either with or without a Sponsor’s assistance, must at all times complete all relevant parts of an Application in the presence of the Prospect.

8.1 Explanation to Prospect

A Sponsor must explain to the Prospect, and complete in their presence, the details of the Application Forms so that the Prospect comprehends that they are personally introduced by the Sponsor.

8.2 Application Subject to Acceptance

The Application Form is subject to AVARJANA’s discretion in accepting it as a valid application and making the appointment of that person as a Distributor.




If a Distributor becomes aware of a breach of this Code, and wishes to proceed to lodge a complaint, the complaint should be made in writing in accordance to AVARJANA Policies & Procedures.




“Good Business ethics starts with ME, the Leader. As a AVARJANA Distributor, I will…


  • Be honest and fair in my dealings with AVARJANA;
  • Perform all my professional activities in a manner that will enhance my reputation and the positive reputation established by AVARJANA;
  • Present the Business Plan accurately and honestly, clearly portraying the level of effort required to achieve success;
  • Present realistic income possibilities only, and solely in relation to the appropriate effort involved;
  • Present the benefits and information of the business as stated in the Company’s official literature and from my own personal experiences;
  • Accept and carry out to my best effort all duties expected of a Distributor and Sponsor, including training and supporting the Sales team in my organisation;
  • Abide by all Policies & Procedures that are applicable to the operation of my business;
  • Strive to ensure that my Sales Team are satisfied with my service and leadership;
  • Answer the questions and queries of prospects and Sales Team fairly and honestly;
  • Sponsor only those people that I have developed as my own Sales Team and/or business prospects;
  • Always encourage prospect(s) developed by their initial sponsors to be sponsored by them as well;
  • Be clear that AVARJANA is a Direct Selling opportunity in which my income is related to my marketing and leadership skills as well as my own personal efforts;
  • Treat all prospects, Sales Team and associates with respect, goodwill and professional courtesy;
  • Not entice Sales Team from outside my Direct Sales Team to sign under my organisation;
  • Not misrepresent the AVARJANA business in any way;
  • Not use any advertising that I know may be false or misleading;
  • Be fair and just to my Sales Team and associates, and not engage in practices that may reflect unfavourably on myself, my organization, the Company, and/or the industry;
  • Conduct myself in such a manner as to reflect only the highest standard of integrity, frankness and responsibility because I recognize that my actions as a Distributor with AVARJANA have far-reaching effects;
  • Use the information contained in all AVARJANA websites for my personal, non-commercial use only;
  • Not create any unapproved or illegal websites, which may tarnish the image of AVARJANA and its related companies.

This is my pledge and commitment to myself, my network, and my Company.”

This is my pledge and commitment to myself, my sales team, and my Company.”